File downloading – when will they finally learn…

Commenting on: http://news.bbc.co.uk/1/hi/technology/8328820.stm

Yet again we get more suggestions that it should be down to the ISPs to do the policing for the content providers, and its down to us (the ISPs) to block users who file share.

I am interested to see how 3 strikes applies to a corporate environment, I don’t mean the big corporates with sensible IT teams, I am thinking of the 5-10 man company with one person sat in the corner quietly downloading the latest episode of the Simpsons while sharing it with the world… that’ll will be fun when they get cut off…

Anyway back to the point… the music, tv and film industries have an amazing luxury which they are still rejecting… i.e. they have an effectively FREE distribution medium, where anybody in the world (pretty much) can get any of their content without it costing them a penny….

Yet rather than investing their time and effort in how to achieve a revenue stream from this amazing advantage, they persist in trying to stop it happening falling back on all the traditional ‘approved ways’ of getting their content.

Take myself for example, I have a UK TV license and a UK Sky TV subscription. This in effect gives me access to pretty much legal acces to every TV programme I could wish for. I still however download/iplayer the key programmes I watch, why?

Well:

  • I definitely no longer want to watch TV at a prescribed time, those days are gone. TV is now when, where and how I want it, not when the broadcasters dictate.
  • I could of course PVR the content (Windows Media Centre enables me to do this easily) and watch it when I want, and where and how I want.
  • If I PVR it, it involves faff and hassle. Torrents are easy to get and come in a portable format that I play on any TV or PC in my house.

The problem is that not everyone is paying a subscription for TV, and of course they lose advertising revenue on downloads – saying that though Sky are clearly having a right giggle at their advertisers with Sky+, i.e. yes we encourage our customers to have a technology that means they can skip the adverts!

So media producers, yet again I encourage you to stop criminalising people before you have at least given them the chance to subscribe to content when, where and how they want it! i.e. via bittorrent, et al.

Author: Ben King

My name is Ben King, I am a director of an Internet solutions company called bit10 ltd. My ultimate responsibility is to bring in the work that bit10 delivers. However I also do a myriad of other things, for example system design, and administration. Outside work I go out, I drink, I socialise, I cook, I have fun, oh and I play a little bit too much World of Warcraft!

1 thought on “File downloading – when will they finally learn…”

  1. Well said,
    take all of mp3 .com (in russia i think). this proves that people are willing to pay for music, even at a fraction of the cost of buying the CD. My other half used this site A LOT before it was shut down. Downloaded a lot of music he would never have come across and subsequently then bought the CD itself, making money for the music (greedy) business.
    Also, he downloads programmes he has missed or is on currently, basically because he doesn’t have time to watch them when they are actually on TV.
    He also downloads films, sometimes before they’re in the cinema, but a lot of the time results in him buying the DVD. He buys blu rays now so they’re more expensive. He owns about 600 normal DVD’s and probably around 100 Blue rays now. So we really don’t see the problem in downloading music, tv programmes and films!!!

    That’s what I think anyway!

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