Commenting on: http://news.bbc.co.uk/1/hi/technology/8328820.stm
Yet again we get more suggestions that it should be down to the ISPs to do the policing for the content providers, and its down to us (the ISPs) to block users who file share.
I am interested to see how 3 strikes applies to a corporate environment, I don’t mean the big corporates with sensible IT teams, I am thinking of the 5-10 man company with one person sat in the corner quietly downloading the latest episode of the Simpsons while sharing it with the world… that’ll will be fun when they get cut off…
Anyway back to the point… the music, tv and film industries have an amazing luxury which they are still rejecting… i.e. they have an effectively FREE distribution medium, where anybody in the world (pretty much) can get any of their content without it costing them a penny….
Yet rather than investing their time and effort in how to achieve a revenue stream from this amazing advantage, they persist in trying to stop it happening falling back on all the traditional ‘approved ways’ of getting their content.
Take myself for example, I have a UK TV license and a UK Sky TV subscription. This in effect gives me access to pretty much legal acces to every TV programme I could wish for. I still however download/iplayer the key programmes I watch, why?
- I definitely no longer want to watch TV at a prescribed time, those days are gone. TV is now when, where and how I want it, not when the broadcasters dictate.
- I could of course PVR the content (Windows Media Centre enables me to do this easily) and watch it when I want, and where and how I want.
- If I PVR it, it involves faff and hassle. Torrents are easy to get and come in a portable format that I play on any TV or PC in my house.
The problem is that not everyone is paying a subscription for TV, and of course they lose advertising revenue on downloads – saying that though Sky are clearly having a right giggle at their advertisers with Sky+, i.e. yes we encourage our customers to have a technology that means they can skip the adverts!
So media producers, yet again I encourage you to stop criminalising people before you have at least given them the chance to subscribe to content when, where and how they want it! i.e. via bittorrent, et al.